So far today, I have Googled, emailed, texted, Tweeted, Facebook’d, updated my website and blogged, all in the interests of furthering communication. What I have not done is to exchange one word with a living being. I did speak to the cat, but that was a pretty one-sided conversation and not much fun for either of us. (Summary: ‘Lizzie, did you poop in my herbs again?’. ‘Meow!’.)
Anyway, In order to cover all the bases, I have decided to sign up for classes in Morse code and Indian smoke signals, and if anybody can think of any other ‘platform’ I have missed, feel free to contact me – in whatever way you like. I’ll even consider old-fashioned, one-on-one speech.
Now, when a PR lady first decreed that I should have as many platforms as possible, I thought she was referring to footwear. I had a pair once back in the day, as the kids say between Neanderthal grunts, but one came to grief beneath a double-decker bus. My misty-eyed expression told her that she needed to disabuse me of that notion quick smart and wisen me up to the endless possibilities of technology, and how I could make use of it to promote me as a product.
Me, as a product? Surely, she meant my books? But no, these days it is simply not enough to leave the marketing side of one’s opus to others (even though they have ‘da knowledge’), one has to BECOME the product, BE THE BOOK! One has to emerge from one’s garret or the local pub blinking owlishly, suited, booted and coiffed, all ready to embark on ‘the publicity trail’.
But, as I smile winningly for another photograph (look, it’s as winning as I can make it – there are limits to how much you can pull your stomach in), dig deep for a new slant for an interview, press whatever flesh comes my way for pressing, I can’t help but wonder who really cares what I look like, or what my opinion is on the state of asparagus in the EU, or whether I have two Weetabix for my breakfast or none at all.
As a reader, the Litmus test for me has always been whether or not the author ‘gives good book’ (I love American expressions, they’re so vomitous!). Their personal attributes (or lack of the same), opinions, lifestyles etc, do not concern me one jot and I can’t help but feel that I’m in the majority camp on that one.
PS: I give good book!